IF SO SQUAD

#IfSoTrendsetter

It all began when Ivanna, the daughter of a cherished family friend, volunteered to model and take photos for our new styles. Word quickly spread, and several girls were eager to join in the fun. This inspired me to launch the #IfSoSquad Ambassador program, inviting aspiring young models age 10-17 to share their stories and aspirations.

It's truly heartwarming to see how these young women transform. They often start off shy and reserved, but as the process unfolds, they blossom into their authentic selves. Witnessing their development of social skills and their ability to step outside their comfort zones during such a pivotal of life is incredibly rewarding.

Being an ambassador goes beyond modeling; it's about representing our brand with pride and giving back to the community.

Now, these remarkable girls are recognized everywhere, and we couldn't be prouder of the journey we're all on together.

It's not just about fashion; it's about empowerment, community and having a blast along the way!